The Entrepreneurs, Part 2: Toms Shoes and Frontera Foods

ISBN:
9781616168254
other:
41147-KS
Publisher:
CNBC
Book Type:
DVD
Run Time:
43

Blake Mycoskie had four companies under his belt when he got his best idea yet: create a shoe company that gives away one pair for every pair sold. This CNBC program shows how Mycoskie used his business sense and budding celebrity status to grow TOMS Shoes into a global brand, while donating over 115,000 pairs of shoes to children in need. Also featured is Frontera Foods, brainchild of celebrity chef Rick Bayless and entrepreneurial mastermind Manuel Valdes. Their mission to educate Americans about the diversity of Mexican cuisine evolved into a hugely successful brand identity. Business reporters Lauren Sherman and Steve Dolinsky provide commentary. Not available in French-speaking Canada.

ExemplarEditionStatus
1-Available