The Entrepreneurs, Part 1: FEED Granola and Spanx Shapewear

other:
40559-KS
Publisher:
CNBC
Book Type:
paper
Run Time:
43 minutes

How did Jason Osborn and Jason Wright turn FEED Granola into a hot brand and a household name in less than two years? This CNBC program depicts the entire process, with commentary from Inc.com senior editor Rod Kurtz, Whole Foods Market regional coordinator Kara Rubin, and the two models-turned-business-partners themselves. Also headlining the program is Sara Blakely of Spanx, a company that has helped millions of women feel a size smaller and made $350 million in retail sales along the way. Viewers learn how Blakely‚Äôs idea to update the old-fashioned girdle propelled her to succeed despite years of rejection from financiers and manufacturers. 

ExemplarEditionStatus
1-Available