Books by Mirchandani, Vinnie
How–to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech–savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite – and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail.